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Those websites and applications that makes users capable to create & share content or to participate in social networking sites like as Facebook, LinkedIn, Twitter, Instagram ,Quora ,Pinterest And Watsapp extra are generally known as Social Media Platforms.
Benefits of social media for communication:
Online Reputation management.
Your customers are already talking about you on social media whether you are there or not to respond.
Crisis communication.
Customer and audience engagement through Social Media.
Customer service and customer support.
Negative Impact of Social Media Platforms:
People use social media to post content they love, but they also use it to share experiences they don't love so it will falls under the -ve impact of social media.
You open up the potential for embarrassment through this platform.
You must spend a lot of time on your campaigns to maintain them proper .
You have to wait long to see results. You will not get quick or instant results.
Role Of Social Media in Digital Marketing:
Social media is one of the great digital marketing channels that can help you enjoy increased business visibility and brand awareness. If you having a professional presence on social media then it helps you reach a broader target audience to secure more leads and convert them into loyal customers as well.
Types Of Digital Media:
Owned Media: Any online asset that you control like your website or social media channels.
Paid Media: Promoting your online content to improve traffic to your owned media assets.
Earned Media: Customers recommending you by word of mouth or through social media.
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Start ranking your website content with the help of business listings.A business listingis an online entry that contains your business Name,Business Address,Website and Contact number i.e called as NAP along with other details.
There are a lot of websites like Yelp, TrustPilot , MapQuest and Yellow Pages etc where local businesses can create free local business listings.