Benefits of social media for communication:
Negative Impact of Social Media Platforms:
- People use social media to post content they love, but they also use it to share experiences they don't love so it will falls under the -ve impact of social media.
- You open up the potential for embarrassment through this platform.
- You must spend a lot of time on your campaigns to maintain them proper .
- You have to wait long to see results. You will not get quick or instant results.
Role Of Social Media in Digital Marketing:
Social media is one of the great digital marketing channels that can help you enjoy increased business visibility and brand awareness. If you having a professional presence on social media then it helps you reach a broader target audience to secure more leads and convert them into loyal customers as well.
Types Of Digital Media:
Owned Media: Any online asset that you control like your website or social media channels.
Paid Media: Promoting your online content to improve traffic to your owned media assets.
Earned Media: Customers recommending you by word of mouth or through social media.
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