Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services with the help of internet only.
Digital Marketing Includes:
1.SEO (SEARCH ENGINE OPTIMIZATION)
2.SMO (SOCIAL MEDIA OPTIMIZATION)
3.SMM (SOCIAL MEDIA MARKETING)
4.PPC (PAY PER CLICK)
5.ORM (ONLINE REPUTATION MANAGEMENT) etc.
Purpose of doing SEO :
The purpose of SEO is to increase the quantity and quality of inbound traffic to your website. It is beneficial to both the customer and business because it connects searchers with content that is most relevant to them.
How It Works??
Working of search engine optimization is quite easy to understand. As,SEO involves making certain changes to your website design and content that make your site more attractive to a search engines.Search engines will scan, or crawl, different websites to better understand what the site is all about.
Implement the following techniques to improve your SEO:
- Conduct Analysis of your website, Niche and Competitors
- Analyse website visibility in SERPs and look at keyword volume.
- Suggest the changes required based on competitors and niche analysis.
- Keyword Research (Most important step)
- Produce text for landing page and meta tags.
- Extensive Structuring of the Site
- Designate a landing page for each cluster of keywords.
- Greater page relevance will improve your search visibility.
READ - LEARN - IMPLEMENT


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